Color and visual mood
In our 28-locale fan card flow, the design choices that travel best are the simplest: official member colors, one Korean line in 정자체 (block style), one focal point. Everything else competes with the message. Start with palette.
- Use the member's official color as the base
- Two or three colors total, no more
- Light background, dark text — never reverse
- One accent spot, not five
- Whitespace beats palette every time
Typography and Korean lettering
One Korean line, large and clean, beats five small lines fighting for room. Block-style 정자체 reads better than cursive when your idol skims hundreds of cards.
- Pick one Korean line and make it the largest element
- Write in 정자체 (block style) — clear strokes, even spacing
- Go bigger than feels right — small text disappears on busy cards
- Two fonts maximum across the whole card
- Make the idol's name the darkest element on the card
Layout and focal point
Cards work in zones. The eye reads top-to-bottom, so put your focal point high and the message in the calm middle.
- Eye flows top to bottom — anchor the focal point up top
- Off-center photos look more dynamic than dead-center
- Leave corners empty — they frame, not decorate
- Center the Korean message in the calmest zone
- Five stickers or fewer, placed to guide the eye